1. Acceptance of Terms
By downloading, installing, accessing, or using the KeepPlay Engine application (“App”), website, or any related services (collectively, the “Services”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree to all of these Terms, you must not use our Services.
These Terms constitute a legally binding agreement between you (“User”, “you”, or “your”) and RAVADO TECH LTD (“Company”, “we”, “us”, or “our”), a company registered in England & Wales with its registered office at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.
2. Eligibility
You must be at least 16 years old (or the minimum age required in your jurisdiction) to use the Services. By using the Services, you represent and warrant that:
- You meet the minimum age requirement in your country or territory.
- You have the legal capacity to enter into a binding agreement.
- Your use of the Services does not violate any applicable law or regulation.
- Any information you provide to us is accurate, complete, and current.
If you are using the Services on behalf of an organisation, you represent that you have the authority to bind that organisation to these Terms.
3. Account Registration & Security
Certain features of the Services require you to create an account. When you register, you agree to:
- Provide accurate and truthful information during registration and keep it up to date.
- Maintain the security of your account credentials and not share them with anyone.
- Immediately notify us of any unauthorised use of your account.
- Accept responsibility for all activities that occur under your account, whether or not authorised by you.
We reserve the right to disable any account at any time if, in our sole discretion, we believe you have violated these Terms.
3.1 One Account Per User
Each individual is permitted only one account on the Platform. Creating or operating multiple accounts (including via different devices, emails, or identities) to gain an unfair advantage or circumvent restrictions is strictly prohibited and constitutes grounds for immediate termination and forfeiture of all accrued rewards.
4. Description of Services
KeepPlay Engine is a play-to-earn loyalty ecosystem that allows users to:
- Discover and play games from our partner studios.
- Earn virtual coins, points, and loyalty rewards through gameplay, engagement, and completing in-app activities.
- Redeem accumulated rewards for gift cards, digital goods, or other payout methods as available.
- Track progress, leaderboards, and reward history through their account dashboard.
We reserve the right to modify, suspend, or discontinue any aspect of the Services at any time, with or without notice. We shall not be liable to you or any third party for any such modification, suspension, or discontinuation.
5. Loyalty Rewards & Virtual Currency
5.1 Nature of Virtual Currency
Coins, points, and other virtual currencies earned through the Services (“Virtual Currency”) have no real-world monetary value and do not constitute currency, property, or any form of financial instrument. Virtual Currency is a limited, revocable licence granted to you to use within the Platform only.
5.2 Earning Rules
The rate, method, and conditions under which Virtual Currency is earned are determined solely by us and may change at any time. We reserve the right to adjust earning rates, introduce caps, or modify reward structures without prior notice.
5.3 Expiration & Forfeiture
Virtual Currency may expire if your account is inactive for a period determined by us. Additionally, all Virtual Currency is forfeited upon account termination for violation of these Terms. We are not obligated to provide compensation for expired or forfeited Virtual Currency.
5.4 No Transfer or Sale
Virtual Currency cannot be transferred, sold, traded, or exchanged between users. Any attempt to sell, trade, or transfer Virtual Currency outside of the Platform is a violation of these Terms and may result in account termination.
6. Payouts & Redemption
Subject to meeting the applicable minimum thresholds and eligibility requirements, you may redeem Virtual Currency for available payout options (e.g. gift cards or digital rewards).
- Verification — we may require identity verification before processing a payout to prevent fraud.
- Processing Time — payouts are processed within a reasonable time frame. Delays may occur due to verification requirements, payment-provider processing times, or high volumes.
- Taxes — you are solely responsible for any taxes, levies, or duties applicable to rewards you receive. We do not provide tax advice.
- Third-Party Payment Providers — payouts are fulfilled through third-party payment providers. Their terms and conditions apply to the processing of your payment. We are not responsible for delays or errors caused by such providers.
- Reversals — we reserve the right to reverse or withhold any payout if we reasonably suspect fraud, policy violation, or errors in the reward calculation.
7. User Conduct & Acceptable Use
You agree not to use the Services for any purpose that is unlawful, harmful, or otherwise objectionable. Specifically, you shall not:
- Use bots, scripts, automation tools, emulators, or any non-human means to interact with the Services or artificially inflate earnings.
- Create multiple accounts to exploit promotions, referral programmes, or reward structures.
- Attempt to reverse-engineer, decompile, disassemble, or otherwise derive source code from the App.
- Interfere with or disrupt the integrity or performance of the Services, servers, or networks.
- Exploit bugs, glitches, or vulnerabilities in the App for personal gain, rather than reporting them to us.
- Impersonate any person or entity, or misrepresent your affiliation with any person or entity.
- Engage in any activity that constitutes fraud, money laundering, or any other financial crime.
- Use the Services to distribute malware, viruses, or other harmful code.
- Harass, abuse, threaten, or intimidate other users or our staff.
- Use the Services in any manner that could damage, disable, overburden, or impair our infrastructure.
Violation of these rules may result in immediate account suspension or termination, forfeiture of all accrued rewards, and any other remedies available to us under applicable law.
8. Intellectual Property
All content, features, and functionality of the Services — including but not limited to text, graphics, logos, icons, images, audio, video, software, algorithms, and the overall design — are the exclusive property of RAVADO TECH LTD or our licensors and are protected by copyright, trademark, trade secret, and other intellectual-property laws.
We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Services for your personal, non-commercial purposes in accordance with these Terms. This licence does not include the right to:
- Modify, reproduce, distribute, or create derivative works based on any part of the Services.
- Use any data-mining, robots, or similar data-gathering methods.
- Remove, alter, or obscure any copyright, trademark, or other proprietary notices.
The “KeepPlay Engine” name, logo, and all related names, logos, product and service names, designs, and slogans are trademarks of RAVADO TECH LTD. You may not use them without our prior written permission.
9. User Content
If you submit, post, or transmit any content through the Services (including feedback, reviews, usernames, or profile information) (“User Content”), you grant us a worldwide, non-exclusive, royalty-free, perpetual, irrevocable licence to use, reproduce, modify, adapt, publish, translate, and distribute such User Content for the purposes of operating and improving the Services.
You represent and warrant that you own or have the necessary rights to submit User Content and that it does not infringe on the rights of any third party or violate any applicable law.
We reserve the right, but have no obligation, to monitor, edit, or remove User Content that we determine, in our sole discretion, violates these Terms or is otherwise objectionable.
10. Third-Party Services & Links
The Services may contain links to, or integrate with, third-party websites, apps, games, or services that are not owned or controlled by us. These include partner game studios, payment processors, analytics services, and advertising networks.
We are not responsible for the content, privacy policies, or practices of any third-party services. Your interactions with third-party services are governed by their respective terms and policies. We encourage you to review their terms before using them.
Inclusion of any third-party link or integration does not imply our endorsement or approval.
11. Advertising
The Services may display advertisements from third-party ad networks. By using the Services, you agree that we may display such advertising. We strive to provide a positive user experience and reserve the right to set limits on the types and frequency of ads shown.
We do not endorse or guarantee the products or services advertised and are not responsible for any transactions between you and third-party advertisers. Your interaction with advertisements is at your own risk.
12. Privacy
Your privacy is important to us. Our collection, use, and sharing of personal data is governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Services, you acknowledge that you have read and understood our Privacy Policy.
13. Disclaimers
THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY.
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE.
Without limiting the foregoing, we do not warrant that:
- The Services will be uninterrupted, timely, secure, or error-free.
- The results obtained from using the Services will be accurate or reliable.
- Any defects or errors in the Services will be corrected.
- The Services will be free from viruses or other harmful components.
You acknowledge that you use the Services at your own risk and that you are solely responsible for any damage to your device or loss of data that results from your use.
14. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL RAVADO TECH LTD, ITS DIRECTORS, EMPLOYEES, PARTNERS, AGENTS, SUPPLIERS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATED TO:
- Your access to, use of, or inability to use the Services.
- Any conduct or content of any third party on the Services.
- Any content obtained from the Services.
- Unauthorised access, use, or alteration of your data.
In jurisdictions that do not allow the exclusion or limitation of certain warranties or liabilities, our liability shall be limited to the maximum extent permitted by law. In any case, our total aggregate liability shall not exceed the amount you have actually paid to us (if any) in the twelve (12) months preceding the claim.
15. Indemnification
You agree to indemnify, defend, and hold harmless RAVADO TECH LTD and its officers, directors, employees, and agents from and against any claims, damages, obligations, losses, liabilities, costs, or expenses (including reasonable legal fees) arising from:
- Your use of and access to the Services.
- Your violation of these Terms.
- Your violation of any third-party right, including any intellectual-property or privacy right.
- Any claim that your User Content caused damage to a third party.
This indemnification obligation will survive the termination of these Terms and your use of the Services.
16. Termination & Suspension
16.1 Termination by You
You may stop using the Services and delete your account at any time through the account settings in the App or by contacting us at support@keepplayengine.com. Upon deletion, your account data will be handled in accordance with our Privacy Policy.
16.2 Termination or Suspension by Us
We may suspend or terminate your account and access to the Services immediately, without prior notice or liability, for any reason, including but not limited to:
- Breach of these Terms.
- Fraudulent or suspected fraudulent activity.
- Conduct that we determine is harmful to other users, the Company, or third parties.
- At our sole discretion for any other reason.
16.3 Effect of Termination
Upon termination, your right to use the Services ceases immediately. All Virtual Currency and accrued rewards that have not been redeemed prior to termination will be forfeited and cannot be recovered. Sections of these Terms that by their nature should survive termination shall remain in full force and effect, including, without limitation, Sections 8 (Intellectual Property), 13 (Disclaimers), 14 (Limitation of Liability), 15 (Indemnification), and 18 (Governing Law).
17. Modifications to the Service & Terms
17.1 Changes to the Services
We reserve the right to modify, update, or discontinue any part of the Services at any time, including features, reward structures, earning rates, games available, and payout options. We will endeavour to provide reasonable notice of material changes but are not obligated to do so.
17.2 Changes to These Terms
We may revise these Terms at any time by posting the updated version on this page with a revised “Last updated” date. For material changes, we will notify you via in-app notification, email, or a prominent notice on our website.
Your continued use of the Services after the effective date of any revision constitutes your acceptance of the updated Terms. If you do not agree with the revised Terms, you must stop using the Services and delete your account.
18. Governing Law & Dispute Resolution
18.1 Governing Law
These Terms and any dispute arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict-of-law provisions.
18.2 Jurisdiction
You agree that any legal action or proceeding arising under these Terms shall be brought exclusively in the courts of England and Wales, and you consent to the personal jurisdiction and venue of such courts. Nothing in these Terms shall prevent us from seeking injunctive or other equitable relief in any court of competent jurisdiction.
18.3 Informal Resolution
Before filing any formal legal claim, you agree to first attempt to resolve the dispute informally by contacting us at legal@keepplayengine.com. We will try to resolve the matter within 30 days. If the dispute is not resolved within that period, either party may proceed with formal proceedings.
18.4 Consumer Rights
Nothing in these Terms affects your statutory rights as a consumer under applicable law, including the Consumer Rights Act 2015 (UK) or equivalent legislation in your jurisdiction. If you are an EEA consumer, you may also benefit from any mandatory provisions of the law of your country of residence.
19. Severability
If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid while preserving its original intent. All remaining provisions shall continue in full force and effect.
20. Entire Agreement
These Terms, together with the Privacy Policy and any other legal notices or policies published by us on the Services, constitute the entire agreement between you and RAVADO TECH LTD regarding the use of the Services and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral.
No waiver of any term or condition shall be deemed a further or continuing waiver of such term or any other term. Our failure to assert any right or provision under these Terms shall not constitute a waiver of that right or provision.
21. Contact Us
If you have any questions or concerns about these Terms of Service, please contact us:
RAVADO TECH LTD71–75 Shelton Street, Covent Garden
London, WC2H 9JQ
United Kingdom
General Enquiries: support@keepplayengine.com
Legal: legal@keepplayengine.com
Privacy: privacy@keepplayengine.com
We will endeavour to respond to all enquiries within a reasonable time frame.